Tourism Crises and Marketing Recovery Strategies

Tourism Marketing Strategies Between Wineries Based on Size or Location

While the number of United States wineries has doubled and wine production tripled, only three states represent the majority of wineries and wine production. Yet, small wineries must contend with similar production issues that larger wineries face: cultivation of grapes, fermentation of juice and finally bottling of the product. By comparison small wineries face an even tougher challenge attrac...

Web Marketing Tourism Destinations

Abstracl Destinations emerge as umbrella brands that need to be promoted as one entity for each target market they try to attract in the competitively fierce world of travel and tourism. A Destination Marketing Organization (DMO) plays a crucial role in the promotion and management of a tourism destination, mainly through an effective use of its Destination Marketing System as a marketing tool....

Knowledge Management for Tourism Crises and Disasters

Tourism is especially vulnerable to disasters and, being fragmented, often its response is difficult to initiate and coordinate. It is also information intensive and when in chaos its information needs are exacerbated. The paper aims to develop a knowledge management system for disasters in a tourist destination in terms of a knowledge framework for tourism disaster management at the public sec...

Sports Tourism Marketing

Research dealing with the motives of sports tourists from a marketer’s perspective remains underdeveloped. This chapter describes the phenomenon of sports tourism and aspires to examine with an empirical study the motives of winter and summer sports tourists. The first sample (n=339) was comprised of active as well as passive summer sports tourists. The second sample (n=477) only focused on act...

Cultural tourism: challenges and strategies